About Us

New Generation of Investment Strategies

Discover Enara-AI

We provide our traders with the highest quality investment opportunities and most rewarding trading experience – with multi-asset trading technology, a personalised view of the markets, access to liquidity and instruments, and support from our experienced, highly qualified team that offer highly professional customer service.

So, what makes us unique?

We continuously deliver against our two standards of service: above and beyond.

“We always go the extra mile by creating a culture inspired by our core Emirati values of generosity, loyalty and pride.”

Experience is everything.

We are dedicated to improving opportunities and enhancing the trading experience for all of our clients. We insist on having the highest standards and exist to inspire others to achieve their goals. As an Abu Dhabi success story, we’ve gone from strength to strength; we’re proud of our heritage and are honoured to represent our Emirate on a global scale.

Regulated, resilient and responsible.

One of the only brokerages headquartered in the GCC, we operate in the Middle East, the UK, and in other regions and financial markets across the globe. We are regulated by the Securities and Commodities Authority (SCA) in the UAE and the Financial Conduct Authority (FCA) in the UK. As a responsible broker we are committed to offering traders a competitive, fair and transparent trading environment.

Exceptional without exception.

Since 2010, we have won many awards, and are regularly recognised by our industry peers for our commitment to excellence, quality trading platforms and exceptional customer service. Trusted and considered the innovative choice, we want to enhance every trading journey, by adding value to everyone’s individual requirements, achievements and judgements.

Indispensable to the market.

We provide our trading community with extraordinary investment opportunities. Our multi-asset trading capabilities, personalised views of the markets, access to deep liquidity, and support from our experienced team offers traders the ultimate trading experience.

Our values

Our values motivate us and are what makes us unique ­– they inspire everything we do.

Add Value

We exist to help our clients become better traders.

Advance Confidently

We set the pace on innovation by unlocking potential.

Advocate Transparency

We achieve trust through collaboration and accountability.

Address Responsibilities

We positively impact the world in which we all live.

We hire the best. And then invest.

We are on track to become one of the world’s top brokerages. To help us achieve our goals, we put our people first by supporting them with the opportunities and tools needed to thrive in their roles. As we undergo our largest investment phase in the firm’s history, we’re developing our best-in-class trading platforms that will allow clients to get the most out of their trading experience. Now more than ever, it’s an exciting time to join our teams in Abu Dhabi and London.